Description
Exceptional image quality, brightness and contrast in the largest screen in our range
Capture the attention of every visitor with our largest and brightest BRAVIA professional display. Its presence won't go unnoticed. The 98-inch BRAVIA BZ53L combines cutting-edge technology with user-friendly features. It boasts Sony's exclusive Deep Black anti-reflective coating for even more dynamic and striking images. With 780 nits of brightness, cinematic colors, a wide viewing angle, and 32GB of internal storage for more apps and content, it's the largest 4K HDR professional display, by any measure.
A spectacular brightness of 780 nits, and much more
Brightness is more than just a technical detail. In busy showrooms or corporate lobbies, the 98" BRAVIA BZ53L screen stands out thanks to its extraordinary brightness of 780 nits, even in very bright environments. The Full Array function with local dimming further enhances peak brightness, up to 1,500 nits.
The deep black anti-reflective coating ensures clarity and contrast, even in very bright lighting conditions.
Bright or intense lighting can cause washed-out gray images in stores and shopping malls, corporate lobbies, conference rooms, and classrooms. Sony's Deep Black Anti-Reflective Coating combines anti-reflective and low-reflection technologies. Reducing glare and enhancing contrast are key to a rich, dynamic viewing experience with lifelike colors and details that inspire viewers, from visitors and corporate staff to in-store customers and students.
High refresh rate
The BRAVIA BZ53L 98″ screen features a 4K 120Hz panel, and XR Motion Clarity and Motionflow XR to reproduce fast on-screen movements with unprecedented fluidity, clarity and realism.
Richer, more realistic colors
XR Triluminos Pro color technology offers an even wider range of incredibly realistic hues and tones, thanks to Sony's Cognitive Processor XR.
Cognitive Processor XR
The world's first image processor with cognitive intelligence understands how humans truly see the world. The 98" BRAVIA BZ53L monitor with Cognitive Processor XR™ delivers an unprecedented viewing experience that will make you feel like you're right there in every scene.
XR Color
Discover an even wider palette of natural colors with greater hue and saturation, vivid shades and realistic textures.
XR Clarity
Our powerful processor accesses a large amount of image data, intelligently restoring details and textures lost in converted images.
XR Motion
XR Motion Clarity™ technology analyzes scene data to ensure that on-screen action remains smooth, bright, and clear without blurring, even in fast-moving scenes.
XR Contrast
Bright areas are brighter and dark areas are deeper, adding depth to scenes without loss of detail in highlights or shadows.
Exceptional dynamic range thanks to Full Array local dimming technology
Our Full Array LED screen technology guarantees superior contrast compared to conventional LED screens. Our screen is also more energy-efficient, allowing you to enjoy spectacular, high-contrast images while consuming less power.
Designed for flexible installation in professional settings
Other so-called professional displays are little more than televisions with a few extra features added after the initial design. Our flagship 98" BRAVIA BZ53L is designed specifically to facilitate faster, simpler, and more flexible installation in retail and corporate environments.
Connections on the side
All signal connections, including audio, video, network, control and USB ports, are located on the side of the screen to simplify installation.
Subtle logo placement
The Sony logo is discreetly positioned on the edge of the very thin, 20mm bezel of the screen, so that nothing can distract viewers from the large, immersive images.
Portrait and tilt
Install the BRAVIA screen in either portrait or landscape orientation to suit any professional or commercial space. Enjoy even greater flexibility thanks to its tilt range of -15 to +20 degrees.
Robust and easy to use
The BRAVIA FW-98BZ53L contains a multitude of useful functions for businesses, such as specific applications and the customization of settings to make daily tasks more efficient.
Professional settings
BRAVIA technology further supports your business by allowing you to adjust settings to suit the requirements of professional or retail environments. Disable input or remote control functions, remove labels, and lock buttons to prevent tampering when the screen is used in public spaces. Customize and save your display settings, then easily copy them from one screen to another using a USB flash drive.
Simple display
Informing and guiding customers in stores and visitors in businesses has never been easier thanks to digital signage. The integrated BRAVIA Signage Free (BSF) software automatically reads HTML content, videos, and photos copied to a USB drive when it's connected to the BRAVIA. It's that simple.
Quickly display stunning photos
Forget about screen adjustments: focus on achieving outstanding results without having to fine-tune settings. One-step setup offers presets tailored to your environment, such as meeting room settings, vivid color display, natural color display, and graphics display. Simply select a preset: BRAVIA instantly configures the picture mode, input signal, control settings, and more.
Large internal storage capacity of 32 GB
The internal memory of some other monitors is monopolized by the operating system, leaving little space for your own apps and content. The 98" BRAVIA BZ53L monitor has a large 32GB of internal storage, providing more memory for apps, photos, videos, and digital signage.
Sustainability at every stage
The growing demand for ever-larger screens also means higher energy and resource consumption. However, Sony's commitment to sustainable development allows for efficiency gains from the initial product development to the viewing of content on the screens.
Discover BRAVIA's display solutions
Sony offers a comprehensive range of display solutions to meet your business's most demanding needs. Find the perfect model for your application among our BRAVIA 4K HDR professional displays, projectors, and LED video walls.
Capture the attention of every visitor with our largest and brightest BRAVIA professional display. Its presence won't go unnoticed. The 98-inch BRAVIA BZ53L combines cutting-edge technology with user-friendly features. It boasts Sony's exclusive Deep Black anti-reflective coating for even more dynamic and striking images. With 780 nits of brightness, cinematic colors, a wide viewing angle, and 32GB of internal storage for more apps and content, it's the largest 4K HDR professional display, by any measure.
A spectacular brightness of 780 nits, and much more
Brightness is more than just a technical detail. In busy showrooms or corporate lobbies, the 98" BRAVIA BZ53L screen stands out thanks to its extraordinary brightness of 780 nits, even in very bright environments. The Full Array function with local dimming further enhances peak brightness, up to 1,500 nits.
The deep black anti-reflective coating ensures clarity and contrast, even in very bright lighting conditions.
Bright or intense lighting can cause washed-out gray images in stores and shopping malls, corporate lobbies, conference rooms, and classrooms. Sony's Deep Black Anti-Reflective Coating combines anti-reflective and low-reflection technologies. Reducing glare and enhancing contrast are key to a rich, dynamic viewing experience with lifelike colors and details that inspire viewers, from visitors and corporate staff to in-store customers and students.
High refresh rate
The BRAVIA BZ53L 98″ screen features a 4K 120Hz panel, and XR Motion Clarity and Motionflow XR to reproduce fast on-screen movements with unprecedented fluidity, clarity and realism.
Richer, more realistic colors
XR Triluminos Pro color technology offers an even wider range of incredibly realistic hues and tones, thanks to Sony's Cognitive Processor XR.
Cognitive Processor XR
The world's first image processor with cognitive intelligence understands how humans truly see the world. The 98" BRAVIA BZ53L monitor with Cognitive Processor XR™ delivers an unprecedented viewing experience that will make you feel like you're right there in every scene.
XR Color
Discover an even wider palette of natural colors with greater hue and saturation, vivid shades and realistic textures.
XR Clarity
Our powerful processor accesses a large amount of image data, intelligently restoring details and textures lost in converted images.
XR Motion
XR Motion Clarity™ technology analyzes scene data to ensure that on-screen action remains smooth, bright, and clear without blurring, even in fast-moving scenes.
XR Contrast
Bright areas are brighter and dark areas are deeper, adding depth to scenes without loss of detail in highlights or shadows.
Exceptional dynamic range thanks to Full Array local dimming technology
Our Full Array LED screen technology guarantees superior contrast compared to conventional LED screens. Our screen is also more energy-efficient, allowing you to enjoy spectacular, high-contrast images while consuming less power.
Designed for flexible installation in professional settings
Other so-called professional displays are little more than televisions with a few extra features added after the initial design. Our flagship 98" BRAVIA BZ53L is designed specifically to facilitate faster, simpler, and more flexible installation in retail and corporate environments.
Connections on the side
All signal connections, including audio, video, network, control and USB ports, are located on the side of the screen to simplify installation.
Subtle logo placement
The Sony logo is discreetly positioned on the edge of the very thin, 20mm bezel of the screen, so that nothing can distract viewers from the large, immersive images.
Portrait and tilt
Install the BRAVIA screen in either portrait or landscape orientation to suit any professional or commercial space. Enjoy even greater flexibility thanks to its tilt range of -15 to +20 degrees.
Robust and easy to use
The BRAVIA FW-98BZ53L contains a multitude of useful functions for businesses, such as specific applications and the customization of settings to make daily tasks more efficient.
Professional settings
BRAVIA technology further supports your business by allowing you to adjust settings to suit the requirements of professional or retail environments. Disable input or remote control functions, remove labels, and lock buttons to prevent tampering when the screen is used in public spaces. Customize and save your display settings, then easily copy them from one screen to another using a USB flash drive.
Simple display
Informing and guiding customers in stores and visitors in businesses has never been easier thanks to digital signage. The integrated BRAVIA Signage Free (BSF) software automatically reads HTML content, videos, and photos copied to a USB drive when it's connected to the BRAVIA. It's that simple.
Quickly display stunning photos
Forget about screen adjustments: focus on achieving outstanding results without having to fine-tune settings. One-step setup offers presets tailored to your environment, such as meeting room settings, vivid color display, natural color display, and graphics display. Simply select a preset: BRAVIA instantly configures the picture mode, input signal, control settings, and more.
Large internal storage capacity of 32 GB
The internal memory of some other monitors is monopolized by the operating system, leaving little space for your own apps and content. The 98" BRAVIA BZ53L monitor has a large 32GB of internal storage, providing more memory for apps, photos, videos, and digital signage.
Sustainability at every stage
The growing demand for ever-larger screens also means higher energy and resource consumption. However, Sony's commitment to sustainable development allows for efficiency gains from the initial product development to the viewing of content on the screens.
Discover BRAVIA's display solutions
Sony offers a comprehensive range of display solutions to meet your business's most demanding needs. Find the perfect model for your application among our BRAVIA 4K HDR professional displays, projectors, and LED video walls.
| Screen | |
| Screen size | 2.49 m (98") |
| Display technology | LED |
| Screen resolution | 3840 x 2160 pixels |
| Screen brightness | 780 cd/m² |
| Type HD | 4K Ultra HD |
| Touch screen | No |
| Panel type | GO |
| LED Backlight | Yes |
| LED Backlight | Full-Array |
| Image format | 16:9 |
| Response time | 6.5 ms |
| Contrast ratio | 5000:1 |
| Contrast ratio (dynamic) | 700000:1 |
| Horizontal viewing angle | 178° |
| Vertical viewing angle | 178° |
| Screen diagonal (cm) | 248 cm |
| Technology interpolation movement | XR Motion Clarity |
| HDR support | Yes |
| HDR (High Dynamic Range) technology | Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG) |
| Distribution rate | 47% |
| Connectivity | |
| Number of HDMI ports | 4 |
| DVI port | No |
| Number of DisplayPort interfaces | 0 |
| USB port | Yes |
| Ethernet/LAN | Yes |
| Wi-Fi | Yes |
| Number of USB ports | 2 |
| Number of LAN ethernet ports (RJ-45) | 1 |
| Composite video input | 1 |
| Integrated audio connector (L,R) | 1 |
| Audio Output (Left, Right) | 1 |
| Audio | |
| Built-in speakers | Yes |
| Number of built-in speakers | 4 |
| RMS rated power | 40 W |
| Design | |
| Product design | Digital signage flat screen |
| Product color | Black |
| Installation included | Interior |
| VESA mount | Yes |
| Layout | horizontal/vertical |
| Screen shape | Flat |
| VESA standard | 600 x 400 mm |
| representation / realization | |
| Utility | Commercial |
| Support for multi-channel distribution | Yes |
| Wi-Fi Direct | Yes |
| Apple AirPlay supported | Yes |
| service hours (hours/days) | 24/7 |
| HDCP | Yes |
| HDCP version | 2.3 |
| Global IPTV support | Yes |
| Power | |
| Typical electricity consumption | 505 W |
| Energy consumption (standby mode) | 0.5 W |
| Energy efficiency class (SDR) | E |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) for 1000 hours | 154 kWh |
| Energy consumption (HDR) for 1000 hours | 223 kWh |
| Energy efficiency range | A to G |
| Computer system | |
| Internal storage capacity | 32 GB |
| Operating system installed | Android |
| Supported video format | 3GPP, ASF, AVC, HEVC, MP4, MPEG1, MPEG2, MPEG2-PS, MPEG2-TS, VC-1, WEBM |
| Supported audio formats | ASF, FLAC, LPCM, MP3, WAV, WMA |
| Supported image formats | JPEG, MJPEG |
| Support Google apps | Google Chromecast |
| Weight and dimensions | |
| Display width | 2199 mm |
| Display depth | 85 mm |
| Display height | 1255 mm |
| Display the weight | 67.2 kg |
| Packaging information | |
| Package width | 2330 mm |
| Package depth | 283 mm |
| Package height | 1394 mm |
| Package weight | 91 kg |
| Package contents | |
| Stand included | No |